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Busquí Cheese Moulds

Location

Vacarisses (Barcelona), Spain

A Spanish producer of micro-perforated & soft type cheese moulds wanted to drive sales growth in Central Europe and North America. The company needed a strategic approach to strengthen its presence and increase market share in these highly competitive regions.

Lieffering Business Development entered into a long-term partnership, serving as Area Manager and a member of the Management Team. The engagement included forming and executing the sales strategy, creating an agent distribution network and create/increase relationships with key accounts in both markets.

Outcome: The company is experiencing significant growth in Central Europe and North America. Additionally, internal sales processes were streamlined to support sustainable growth.

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